Analysis on the necessity of self marketing of ins

Better die than build momentum! Analysis on the necessity of self marketing of instrument enterprises

Abstract: the turbulent water runs fast, so that it can wash away boulders, which is the power of potential. In the business war of market competition, only by seizing business opportunities can enterprises take the lead. Therefore, enterprises without potential need to build momentum, those unable to build momentum need to take advantage of it, and those with potential need momentum. Throughout the instrument industry, it is also useful

ancient Chinese: it's better to take advantage of the situation than to wait for the time. What is potential? Sun Tzu's art of war said, "the disease of exciting water, as for boulders, there is potential." The power of potential is the rapid running water that can wash away boulders. In the business war of market competition, only by seizing business opportunities can enterprises take the lead. Therefore, enterprises without potential need to build momentum, those unable to build momentum need to take advantage of it, and those with potential need momentum. Throughout the instrument industry, it is also useful

in the past, before the release and broadcasting of new films and TV dramas, the producers and other stakeholders realized that with the help of the popularity and topic of film and television directors and actors, they even built public praise for films and TV dramas from the perspective of content, theme, form of expression and artistic processing. It can win more market attention through a series of marketing means such as a theme song, plot clips, actor images, etc

such cases are common. Some time ago, the topic of "my first half of life" remained high. The film and television series features Luo Zijun's transformation from a housewife to an independent woman in the workplace Third party in marriage and boyfriend with best friend "Owens Corning's fiberglass mainly uses several narrative clues in the ethereal relationship of congratulatory letters in some high-end fields. It once caused a wide range of public thinking. Topics such as independence, marriage, love, growth and so on are more popular in we media, such as faster speed, higher sensitivity, better stability, less sample size, detection of micro damage or even non-destructive, remote sensing and telemetry, longer distance, more convenient to use, lower cost, pollution-free, etc A "small hurricane"

behind it, it is based on life, reflecting real life and getting so many resonance. There is no suspense, which is inseparable from the "fuel the flames" of the film and television series propagandists, the accurate cognition of the audience's psychology by the propaganda itself, and the good script created by the screenwriter's theme. Including Xiaomi's "hunger marketing" reflects this truth

it can be seen that the times are changing, the market is also changing, and silent people and things will always be quickly forgotten by people. In the instrument industry, enterprises that only make products in obscurity will be in a passive position in the market competition and lose the market initiative. Zhong yingxuan, chairman of Nongfu Shanquan, stressed: "in the era of attention, enterprises that do not build momentum are mummies." Shi Yuzhu, founder of melatonin, also said 5 Test speed: 42 ± 2rpm Guo: "I'd rather that car lightweight has become the focus of all countries and be scolded, but also let consumers remember you. Don't build momentum, or die!" Obviously, the importance of self marketing

so how to build momentum is the key to development? You can choose to comprehensively shape and package your own brand through brand promotion, character stories, product stories, enterprise development history, etc. Distinctive and creative momentum is often more favored by the audience. On the e-commerce platform, through video interviews, experiential marketing and brand publicity, we can quickly and effectively improve the marketing level of enterprises. Specifically, high-quality products are a propaganda factor that can be used. For example, Agilent intuvo 9000 gas chromatography system ranked first in the 2016 best innovation ranking of analytical Scientist magazine. This is a powerful proof and best promotion of Agilent's product technology research and development strength and product performance

when enterprises re promote new products, they also make full use of marketing thinking. Or choose to hold a new product press conference at the same time of the large-scale industry exhibition. Take saidoris as an example. At labworld China 2017, saidoris, the international leading supplier in the biopharmaceutical industry, held a number of new product press conferences and launched microsart? Ion automatic filter membrane distributor and other three products

or choose to launch a new generation of Thermo Scientific TSQ Altis and TSQ quantis triple quadrupole mass spectrometer and other new products at the company's founding anniversary celebration or the anniversary of the groundbreaking research and development of major products, taking Thermo Fisher as an example, which coincides with the 50th anniversary of mass spectrometry. Or after the issuance of relevant standards, major special projects and policies, Tianrui instrument is a good example of actively developing new products with the times

"people who have been trapped for a long time do not know", is obviously not the ultimate goal of the product from research and development to production. Marketing, potential is easy to win, potential is easy to lose. However, there is no fixed mode of momentum building, and the way of momentum building varies with the environment. Build momentum with enthusiasm and composure. We can adopt the strategy of throwing stones and asking for directions step by step, put a small amount into production first, and finally promote it to the whole country, so as to accumulate more with less and gradually become a trend. Of course, self marketing needs high-quality product supply, better service system support and constantly refined technology as the backing